Vikki holds an Environmental Studies degree from the University of Waterloo along with a business diploma from a private college. She followed this with an Effective Altruism fellowship at UCLA focusing on effective animal advocacy. Years ago, Vikki learned dress pattern drafting and sewing. She then created bridal headpieces and accessories by hand as an exclusive supplier for a bridal boutique in Cambridge, ON. Soon after she tried modelling instead and went on to work with hundreds of brands. She now runs a boutique public relations agency, Lenola PR. All of these experiences have helped Vikki understand the needs of brands and how to promote them. Having been an organizer for PETA, she realized many people were unaware of the ethical and environmental issues that come with exploiting animals for fashion… nor the alternatives available. A strong believer in offering a solution when pointing out a problem, Vikki found herself wanting to promote vegan fashion brands and innovative materials.
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