Neeko Lul

About Neeko Lul

Nicole Sanchez, better known as Neekolul, is an American internet personality, Twitch streamer, and YouTuber. In March 2020, her popularity online rose when she uploaded a TikTok featuring her lip syncing to the song "Oki Doki Boomer" while wearing a Bernie 2020 crop top; this TikTok was a direct reference to the "OK boomer" Internet meme that was popularized in late 2019. In July 2020, she was signed as a content creator for the gaming organization 100 Thieves. In 2023, she left 100 Thieves.

Nathan Grayson of Kotaku surmised on Sanchez's popularity, stating that "the cutesiness of Neekolul's recent videos and her relative proximity to so-called 'egirls' like Belle Delphine has given rise to accusations that the fans who find her attractive are people who want women to behave in ways that are child-like, naive, or foolish." Gita Jackson of Vice similarly wrote on Neekolul's appeal, stating that "like so many objects of male attention before her, her mere presence as a human being will either cause you to simp or to shun. But she's just followed a formula that's been thrust upon young, attractive women since men have been able to gawk at them." Jackson added that, "Some of [Neekolul's] critics say that by wearing a cosplay school uniform, dancing, and talking like a sexy baby, she is reinforcing negative stereotypes about women and encouraging men attracted to women to indulge in a fetish for seeing them infantilized."

In 2018, Sanchez was arrested and spent a night in jail for corporal injury, which is a domestic violence charge. In a statement released in March 2021, Sanchez said that she had been a victim of domestic abuse, including physical beatings, by her former partner for seven years. According to her statement, her arrest stemmed from an incident in which she struck her former partner after confronting him about his behavior at his house near the end of their relationship. She was charged with felony domestic violence but entered a plea agreement in which she agreed to follow a 12-week anger management course, in exchange she had her charges reduced from a felony to a misdemeanor. After completing the 12 week program, her case was dismissed under the condition she has no new arrests based on probable cause in the next 12 months.

Sanchez is of Mexican and Native American descent.

As of November 2024, Neeko has amassed 611,000 followers on Instagram, 1.0 million followers on TikTok, 82,500 subscribers on YouTube and 422,000 followers on her Twitch platform.