Flay is a Brazilian singer, songwriter, digital influencer and businesswoman. Flay was born on October 19, 1994 in Nova Floresta, Paraíba. At the age of 13, she began working with music and, soon after, at the age of 18, she left home to focus on her artistic career. She has a son, Bernardo, born in December 2017. She owns a bikini brand, a project that was born after her pregnancy, which meant that, in the meantime, her musical career was momentarily interrupted to focus primarily during pregnancy.
Also known as Flay, she is known primarily for her song covers posted on her FLAY YouTube channel, as well as her first-person POV dances and comedy skits on her flaymusic TikTok account and her FLAY Instagram account. She has gained over 20 million views on her YouTube channel. According to Spotify analytics, she has accumulated over 200,000 monthly listeners on her profile.
She lives in the Nova Floresta, Paraíba area with her son Bernardo Rich.
As of March 2024, she has amassed 7.5 million followers on Instagram, 3.8 million followers on TikTok and 258,000 subscribers on her YouTube platform.
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