Years active: 2004 - present (started around 22 years old; 20 years in the business)
Tattoos: Bad girl on arm; Bettie page on back; cartoon version of herself on back
About Alex Sim-Wise
Alexandra "Alex" Sim-Wise (born November 11, 1982) is a British model, writer and TV presenter.
Raised in Coventry, Sim-Wise started modeling after winning the FHM "Student of the Year" competition in 2004, in which she represented the University of East Anglia. At the time, she was captain of her university cheerleading squad, the UEA Angels. Sim-Wise graduated in 2004 with a 2:1 degree in Film and American Studies.
Making her debut in August 2005, she appeared as a Page 3 Girl for the Daily Star. The following year, she won the Playboy UK Cyber Girl of the Year competition as well as the Cover Girl competition for the Daily Star on Sunday newspaper.
In 2006 and for most of 2007, she worked for The Fratellis as the real-life version of the redhead pin-up on their 2006 album cover, appearing in TV adverts, in-store appearances and with the band at Reading festival. She also shot an ill-fated campaign for Agent Provocateur with Lily Allen in the same year. She has since gone on to work with Rankin and has featured in the "Grapevine" section of Playboy US.
Sim-Wise has had her own column for Front since March 2007. In April 2009 she started writing for Front magazine's games section and now writes all their video game reviews.
In 2007, Sim-Wise was featured in an ITV2 documentary called Generation Xcess, which followed a group of models on various nights out in the West End. In coverage for the show, she was quoted as saying that the model party lifestyle wasn't really her scene and that she was "more of a rock chick that went to gigs."
In 2007, Sim-Wise made a brief appearance in an episode of Sex in Court on the E4 dressed as a secretary.
Sim-Wise appeared regularly on Nuts TV and in early 2008, she had her own show on Sumo TV called In Bed with Sim-Wise. The TV show started on March 7, 2008 and consisted of strange video clips and random happenings. She also interviewed celebrities for Myspace UK that year, including Lady Gaga, Alex Zane, and Jack Black.
Sim-Wise has also had small featured parts in The Bank Job and RocknRolla.
In July 2009 she briefly joined Current TV as one of their regular TV presenters.
She now works as a London correspondent for G4's Attack of the Show!
Alex is currently the resident games and gadgets girl on the Greg James (DJ) Radio 1 weekday afternoon show.
Alex is occasionally mistaken online for Mythbusters co-host Kari Byron.
