Negraitta

About Negraitta

Hogoé Kpessou was born in Togo and immigrated to the US when she was six, she launched her brand in October 2020 and she named it after herself. Before she started her business she sold candles and poetry books online while working as a sales representative at the insurance company Florida Blue. She also held weekend shifts at a local restaurant and delivered food for Uber Eats.

Hogoé Kpessou is now a luxury brand which inspires individuality, style and expression through innovative craftsmanship.

Pronounced [ ho-go-eh-k-peh-sue ], Hogoé's designs are rooted in her West African culture and yet maintains a truly global outlook by providing her own perspective to create timeless designs.

Hogoé Kpessou’s technique is a prime example of her ode to the progressive yet stylish woman.

Custom developed design, unique textiles, with modern artisanal attention is what defines the luxury brand.

As of June 2024, she has amassed 108,000 followers on Instagram and 208,100 followers on her TikTok platform.